A state monopoly controlling the Swedish market, Systembolaget, was founded to protect public health which makes it impossible to make money on alcoholic beverages. However, the system is still backed by 55 % of the population and relies on a very good and equitable selection procedure and excellent distribution service to ensure profitability.
Interview with: Ann Burgaz-Schmidt (Purchasing Manager, Systembolaget AB)
Topics discussed: The support from the Swedish population; the imminent decision of the European Court concerning internet sales of wine in Sweden; where taxes from internet sales should be paid; how wine producers can influence their wine imports into Sweden (with Fabrice Dubourdieu).
[end: 5m 13s]
Click on the icon to launch our player >>>
About the Swedish Market (courtesy of Systembolaget AB))
Systembolaget 2005 - sales.
Systembolaget 2005 - stores.
Comparative figures for Scandinavian market.
Swedish wine consumer and origin of wine.
See Credits
Feed
0 Responses to “Systembolaget – Consumer trends in the Swedish market”