Beam Wine Estates is welcoming an exciting new addition to it’s portfolio of super-premium California wines and fortified wines from Europe by launching Roth, the first luxury vodka made from California wine grapes. Made from premium wine grapes, Roth is an ultra-premium product that strengthens Beam’s position in the ultra-premium segment of the industry and expands its already-strong California brand presence. Roth targets a unique and unexploited niche in the ultra-premium vodka market: sommeliers and wine lovers, who will appreciate a California, grape-based vodka.
With the launch of Roth, Beam’s extensive experience and proven track record of marketing and sales success in selling to sommeliers and ultra-premium wine lovers will be leveraged in a unique and industry-leading initiative. And, for consumers who appreciate ultra-premium alcoholic beverages, Beam Wine Estates will now offer grape-based offerings from the beginning to the end of the meal: pre-dinner cocktails, fine table wines to accompany the meal and premium ports.
To sweeten the pot - As the first wine lover’s vodka, and as part of its commitment to the sommelier community, $1 of every case of Roth Vodka sold goes to support the Education Foundation of the Guild of Master Sommeliers. This strong relationship with the sommelier community is another unique brand feature that helps place Roth in a unique position within its category.
Roth will launch in select markets this summer.
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