Active in the country since 1999, the Spanish leader has covered a number of stages in its penetration of the Argentinean market.
The first step was the establishment of a commercial office for imported products. Later, the company began buying grapes for outsourced production; then bought vineyards for its own production.
The next step shall be to build a new winery in the region of Mendoza, where Freixenet intends to focus its production on making quality wines and not large volumes. To this end, the company intends to use a property in the Uco Valley acquired in 2003, where the first harvest was brought in early this year (over the Argentinean Summer). The plot covers 60 hectares planted with Malbec, Syrah, Tempranillo, Pinot Noir, Chardonnay and Tanta.
The new winery should be in operation within the next 3 years, according to Freixenet Argentina MD, Amparo Ormaechea. “Projects take their time. Though Freixenet is a large group, in essence it is still family-owned”.
Freixenet Argentina forecasts a turnover in the region of $ 2.15 million; a 20 percent increase on last year. Around half of the company’s turnover comes from exports, mainly to Europe.
[Wines of Spain]
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