Wine Industry Report

igourmet.com has announced the launch of its new wine shop http://www.igourmet.com/wine), bringing its customers a one-stop shopping destination to purchase wines, specialty cheeses and fine foods.

igourmet.com’s expert connoisseurs created their wine shop with the
gourmet pairing needs of their customers in mind. Every wine will be
accompanied by a detailed description of the winery, tasting notes, and
hand- selected cheese and food pairing suggestions to help customers shop
for their wine based on meal, occasion or individual taste.

For example, if a consumer wants to serve Cabernet Sauvignon at a
dinner party, igourmet.com offers three complementary cheeses and food
suggestions, such as braised rack of lamb with grilled artichoke hearts and
a Roquefort salad. These detailed suggestions and ideas empower even novice
connoisseurs to capture the flavors and essence of dining at a Parisian
Cafe or Napa Valley Winery without leaving home.

“What makes our wine shop unique is the concept of pairing
suggestions,” said Stephan Bernstein, igourmet.com’s Vice President of
Business Development. “Anybody can tell you that a wine tastes good, but by
giving our customers information on matching and contrasting flavors we
hope to enhance their wine and food experience.”

igourmet.com’s wine shop will offer approximately 250 labels from nine
countries around the globe. All wines sold will be competitively priced,
ranging from great value wines under $15 to high-end bottles over $50.
Wines will also be available as a Wine of the Month Club and customized
gift. Additionally, the wine shop will offer varietals like Malbec from
Argentina; Bordeaux and Champagne; Cabernet and Chardonnay from California; Riesling from Germany; Shiraz from Australia and South Africa; and Port.

To overcome obstacles surrounding interstate sale and distribution of
wine, igourmet.com selected New Vine Logistics, a comprehensive consumer-
direct wine fulfillment agency, to manage the shipping and legal compliance
of all wines available at igourmet.com’s new wine shop.

Additionally, this partnership with New Vine has allowed igourmet.com
to not only bring in top wines, but also take its relationship with Kobrand
Corporation to the next level. Kobrand Corporation is best known for their
Loius Jadot and St. Francis Vineyards wines.

“Having worked with Kobrand and their wines for years during numerous
events we are excited to finally be able to offer their great wines on our
site,” says Tracy Chesman, Vice President of Sales. “Now we can offer our
customers a way to experience a much fuller world of gourmet products.”

About igourmet.com
Founded in 1997, igourmet.com is one of America’s leading online gourmet food and gift retailer. Offering over 800 specialty cheeses, thousands of fine
foods, and a complete line of exquisite gift baskets, each accompanied by
detailed information and useful serving suggestions. Founded and
operated by industry veterans, igourmet.com is a trusted resource for
hundreds of thousands of gourmet food enthusiasts. In its highly regarded
‘Best of the Web’ directory, Forbes named igourmet.com the best gourmet
food web site in 2003, 2004 and 2005.

[SOURCE igourmet.com]