Crushpad, the urban winery that is democratizing winemaking, today announced Crushpad Commerce - the industry’s first “brand incubator” that helps turn people’s passion for wine into a business. As part of the service, Crushpad is hosting a Wine Branding and Sales Workshop for over 50 clients in the process of launching their wine brands. The event is taking place on April 21, 2007 at Crushpad’s new 30,000 square foot winery in San Francisco.
Designed for busy professionals who want to pursue the new
American dream of owning their own winery, Crushpad Commerce
provides a completely integrated set of services covering
winemaking, logistics, regulatory and sales/marketing
support. For the first time in history, the barriers to
entering the wine industry have been torn down as Crushpad
Commerce supports production levels as small as 50 cases but
scales to many thousands.
At the workshop, Crushpad will equip its clients with the
knowledge and tools necessary to successfully launch their
new wines being produced at Crushpad’s winery. Crushpad has
scheduled notable industry experts to share their knowledge
on how to successfully launch a new wine brand. Presenting
will be Paul Wagner, founder of Balzac Communications and
the author of “Wine Marketing & Sales, Strategies for a
Saturated Market;” and Sean Carlton, owner of Basket Case
Wines and past national brand manager for luxury brand
Archery Summit Wines.
“We are thrilled to be providing a new path for so many
people to pursue their dream of owning a winery,” said Dan
Lintz, VP of Commerce at Crushpad. “It’s amazing to be a
part of launching over 50 new wine brands this year.
Crushpad is charged with excitement on a constant basis as
new wines come off the bottling line into the hands of
people pursuing their passion.”
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