New Study Indicates France and Italy Fastest-Growing Regions
According to a new study released by Wine.com, 58% of all wine bottles sold on the Wine.com website during 2006 were imports. Growth in consumption was lead by France and Italy, both up over 30% during 2006.
“Our customers are young, educated and affluent, and they’re going for
the imports in record numbers and spending over $20 per bottle,” said Mike
Osborn, Wine.com founder and VP Merchandising. By comparison, the U.S.
market consumes less than 25% imports, with an average bottle price under
$5.
“Our goal is to provide the selection, information and online tools to
help people feel more comfortable buying wine,” said Rich Bergsund,
Wine.com CEO. “With our database of professional wine critic ratings,
wine-maker notes and customer reviews, our customers get the facts they
need to make an informed choice. French and Italian imports do extremely
well when you can tell their story.”
About Wine.com
Wine.com is the nation’s #1 online wine retailer, offering thousands of
wines, wine gifts, gift baskets and monthly wine clubs. Wine.com’s mission
is to be the ultimate resource for the wine enthusiast, whether shopping
for themselves or sending a gift. To this end, the company has been an
innovator in providing online tools and content to make it easy and fun to
discover and buy wine. Wine.com is the world’s most visited wine web site,
according to research conducted by comScore Media Metrix. For more
information, visit http://www.Wine.com.
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