First BIVB internet advertising campaign at Wine Industry Report

First BIVB internet advertising campaign

Published by

February 22, 2008 in Travel, France and Marketing.

The Burgundy Wine Office (BIVB) will be launching its very first online marketing campaign in March and April. It will be on www.viamichelin.com, a route planning website.

When visitors look for information on Burgundy, a visual will automatically appear pointing to the wine tourism section of the BIVB website. This special link will thus allow tourist and visitors to the region to find their ‘wine destinations’ more easily!

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