If you want a new way to stimulate wine talk - and even a little competition - around the dining table, grab a laptop and go online to www.wineaustralia.com/regionalheroes
The new Wine Australia ‘Regional Heroes Tasting Challenge’ is perfect for those with a thirst for discovering more about wine or a desire to show off their knowledge. It’s a virtual wine tasting - you pick a wine and try to select the appropriate characteristics to describe it from a range of options. You’ll receive a score and tasting notes - plus the opportunity to try another wine or learn more about Australia’s wine regions.
“The Challenge is designed to build awareness of Australia’s wine regions and inform consumers about an Australian sense of place and particular flavour, or style of wine, from a region. There are 20 wines to choose from, including a Tasmanian Sparkling, Margaret River Cabernet and Rutherglen Fortified,” said the AWBC’s manager international marketing and communications, Lucy Anderson.
“Today we launched the challenge as an e-marketing campaign in the UK with over 40,000 consumers receiving an ‘Australian wine’ in their inbox. Recipients are then invited to take Australia’s wine tasting challenge for the chance to win an instant cellar of Australia’s regionally distinct wines.” Ms Anderson said.
Regional Heroes is one aspect of Wine Australia’s marketing strategy that focuses on communicating “wines from somewhere rather than wines from anywhere”. The challenge is simple to use and allows users to taste wines one at a time or compare two wines, view a taste chart for the answers or take a tour of Australia’s wine regions.
The most popular wines to date include Clare Valley Riesling, Barossa Valley Shiraz and Hunter Semillon.
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