Italy has record exports to US – topping $1 billion
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A record for the ‘Made in Italy’ brand, where the value of exports of wines and vermouths has for the first time topped 1 billion dollars per year, thanks to an 11.4pct jump in exports. The figure was reported by a satisfied Coldiretti agricultural union, and was based on research by ICE on US trade department figures for 2005. Wine is Italy’s biggest food export to the US where for a total value of 1.08 billion dollars, 222.2 million litres of wines and vermouths (+8.9pct on 2004). The figure represents a 31pct market share or all foreign wines in the US and makes Italy biggest foreign supplier of wine to the US, with Australia second at 28pct and France at 14pct. The majority of Made in Italy exports are represented by bottled still table wines, at 197.91 million litres (+ 9.7pct) to a value of 978.09 million dollars (+11,7pct), followed by sparkling wines at 13.6 million litres (+ 7.5pct) at a total value of 74.95 million dollars (+ 10.3pct). In the sparkling wine sector, says Coldiretti, France retains it’s substantial lead in the US market with 45.2pct of total imports, but that Italy is gaining ground in second place with 29.7pct of the market. Coldiretti says the results are extraordinary, coming 20 years after the methanol scandal and prove a pathway to success that has made Italy the number one exporter of wine in the world, for a total value of 2.8 billion euros (+250pct on 1986), that has contributed to bring the turnover of the sector in 2005 to 9 billion euros (+260pct on 1986) thanks also to the doubling of the number of wines classed as DOC, DOCG and IGT which in 2005 number 460 compared to 228 in 1986. These are results, continues Coldiretti, that could further improve if the negotiations on international trade at the WTO provide a clear signal of an end to wine piracy and fake ‘Made in Italy’. It is in fact estimated that the market for fake Italian wines is almost the same as that of genuine imports and that in other words, one in every two bottles of ‘Italian’ wine sold is fake.
[Source: AGI] .
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