Burgundy wines are learning to speak ever more languages!
Continue reading ‘Burgundy goes international on the web’
Archive for the 'Burgundy' Category
Burgundy wines are investing a third more in the UK market in 2007 and expanding their advertising campaign into outdoor. Posters on tip-ups will feature in 1,400 central London black cabs (zones 1 & 2) from 8 October to the end of December, reaching just over 5 million cab passengers. This follows very positive consumer post-test findings of the Burgundy, The Home Of Chardonnay/ Pinot Noir campaign at the end of last year*. The taxi advertising will coincide with the press campaign in quality weekend and leisure magazines reaching 79% of the Burgundy target audience at 5.9 OTS and a total of nearly 2 million consumers.
Continue reading ‘Black cabs give Burgundy a ride to target audience’
On 12 June last, Pierre-Henry Gagey became president of the
Bureau Interprofessionnel des Vins de Bourgogne (BIVB) during the
last Annual General Meeting.
Continue reading ‘Presidency of the BIVB: Pierre-Henry Gagey’
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