British drinkers are starting to shun the wine and the blame for its decline, should be firmly placed at the door of the neurotic, weight-conscious fictional publishing assistant created by Helen Fielding… according to one famous UK writer.
Continue reading ‘Bridget Jones ‘has put Britain off chardonnay’’
Archive for the 'Marketing' Category
If you want a new way to stimulate wine talk - and even a little competition - around the dining table, grab a laptop and go online to www.wineaustralia.com/regionalheroes
Continue reading ‘Wine Australia sets a new ‘challenge’’
We recently came across this report… Continue reading ‘The influence of a label on wine consumption’
…including alcoholic beverage (as pairings or ingredient).
Winner to showcase winning recipes among top chefs in Chicago
Continue reading ‘National Restaurant Association calls for entries for “Hot Chef” challenge on YouTube’
The Map Store Uses Computer Mapping and Internet Technology to Produce Groundbreaking New Wine Maps for the Oregon Wine Industry
Continue reading ‘New Oregon wine country maps detail vineyards, wineries In State’s winegrowing regions’
Burgundy wines are learning to speak ever more languages!
Continue reading ‘Burgundy goes international on the web’
The Burgundy Wine Office (BIVB) will be launching its very first online marketing campaign in March and April. It will be on www.viamichelin.com, a route planning website.
Continue reading ‘First BIVB internet advertising campaign’
Campaign will include promotion of wines from Germany, Alsace and Austria and kick off with a ‘Destination Riesling’ luncheon at 154 South Gate in New York City
Continue reading ‘Wines of Germany and European Union announce joint program to promote European Riesling in the U.S.’
The California Travel and Tourism Commission and the California Wine Institute launched The Land of Wine and Food, a campaign to promote the state’s abundant wine and food offerings. The national advertising component of the program features California wine and culinary celebrities, including Pat Kuleto of Kuleto Estate and Pat Kuleto Restaurants
Continue reading ‘California Travel & Tourism Commission and Wine Institute launch National ‘Land of Wine and Food’ campaign’
The nominations for the Orange British Academy Film Awards in 2008 were announced at a special press conference recently. Hilary Bevan Jones, Chairman of the Academy, introduced actresses Naomie Harris (28 Day Later and Pirates of the Caribbean) and Kelly Reilly (Pride & Prejudice and Mrs. Henderson Presents) who announced the short-listed names for 10 of the 23 categories.
Continue reading ‘Champagne Taittinger and Orange British Academy Film Awards’
New label making program simplifies the creation of quality personalized beverages
Continue reading ‘Signature Wines & Beverages announces new look, technology upgrade and special deals’
German Wine Institute Realigns Communication Efforts
Continue reading ‘New Strategy for German wine marketing’
French winemaker Boisset, the first to introduce vintage wine in Tetra Pak containers to Canada, today launched French rabbit
“petit”, as demand for wine in innovative packaging expands to single serve containers.
Continue reading ‘French rabbit “petit” wine in 250ml launched in Ontario as demand for wine in innovative packaging expands to single serve containers’
Burgundy wines are investing a third more in the UK market in 2007 and expanding their advertising campaign into outdoor. Posters on tip-ups will feature in 1,400 central London black cabs (zones 1 & 2) from 8 October to the end of December, reaching just over 5 million cab passengers. This follows very positive consumer post-test findings of the Burgundy, The Home Of Chardonnay/ Pinot Noir campaign at the end of last year*. The taxi advertising will coincide with the press campaign in quality weekend and leisure magazines reaching 79% of the Burgundy target audience at 5.9 OTS and a total of nearly 2 million consumers.
Continue reading ‘Black cabs give Burgundy a ride to target audience’
Several Finger Lakes wineries are among the 60 wine operations to receive help in the second round of grants to create or improve wineries’ Web sites, state Agriculture Commissioner Patrick Hooker announced in August .
Continue reading ‘NY area wineries get grant for Internet marketing’
The South Australian State Government is backing a national initiative to promote Australia’s key wine regions in major export markets.
Continue reading ‘Australian state government backs Wine Australia Regional Heroes’